I don’t know where to begin. I was hoping to write a stellar review, straightforward and concise, but Cantu felt the need to meddle. Yes, meddle! I no longer recognise Cantu Coconut Curling Cream, as the formula has changed for the worse. Nonetheless, this is a review of Cantu Coconut Curling Cream at its best! Purchased out of sheer curiosity (£5.32, for 340g, from Superdrug), I did not expect much. I am a huge Cantu fan but my hair tends to loathe coconut infused products; I also despise the characteristic scent. Cantu Coconut Curling Cream became an exception; it was love at first use. Made with pure shea butter, Cantu Coconut Curling Cream “defines, moisturises and strengthens” natural hair. It is also free of mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, propylene, PABA and DEA.
Prior to purchasing, I assumed Cantu Coconut Curling Cream would simply define my 4A curls, the end! Unfortunately, it failed to impress in regards to defining – but its moisturising ability is unmatched! It is truly phenomenal! Words can’t express how soft and moisturised Cantu Coconut Curling Cream left my hair. I don’t believe I have ever encountered a product as moisturising. Cantu Coconut Curling Cream is heavy but creamy; I can only appreciate this formula as a little goes a long way! Cantu Coconut Curling Cream effortlessly melts in to your curls; it is unbelievably pliable, adding manageability to damp as well as dry hair. It smells lovely, buttery and natural; a coconut fragrance is present but it is not overpowering.
Pleased and ecstatic, I decided to purchase three more jars from Superdrug. I did spot a few changes to the labelling but as long as it was and stated, “Coconut Curling Cream”, I did not care. This is a decision I now regret. As soon as I began to use the first jar, I instantly noticed something was not right. The formula felt foreign. It was a little greasy as well as dense. The coconut scent was also overwhelming. I was forced to use a lot more as the cream failed to penetrate my strands. Its inability to moisturise (with longevity) left me frustrated as well as discombobulated. Convinced this was simply a jar from a faulty batch, I decided to try the other two jars and the same issues occurred!
In complete despair, I decided to thoroughly examine the labelling, only to discover a glaring change to the shelf life. It was now 12 months, previously 24. The new formula also listed Cetearyl Alcohol as the second ingredient, whereas Aloe Barbadensis (Aloe Vera) was no longer a top ten ingredient, it was now third to last! Should we be alarmed? I don’t think so as Cetearyl Alcohol is a mixture of fatty alcohols; it is known to soften skin and hair. I am not one to care too much about ingredients but something has definitely destroyed this cream. I reached out to Cantu via Instagram and I was informed nothing had changed. This is obviously a lie but who am I to argue? Cantu Coconut Curling Cream was a brilliant product. In regards to the new formula, it is average, absolutely unworthy. I am very disappointed!